In 2020 my company started paid social media marketing where I was given a brief of 3 different creatives that would be sent out via third-party company, not to live on our organic page.

The first collection to launch under this new channel was our winter fitness collection, GK Fitness. With the brand guide already created by our Brand Manager, it was up to me to transfer the brand to Instagram digestible creatives.

For the first of the briefs, I was asked to make a gif with the three colorways, a group photo, and the logo with colored background. This is nothing earth-shattering, but it is an important lesson at the time on making sure files were set up properly in terms of size and delivery to the third-party company. It’s so vital to have all of the pieces properly named and exported at the best resolution possible, especially knowing when we have to stay under a certain file size.

Creative 1 - A Feed Gif

Creative 1 - B: Story Gif

The feed post for this request featured a four-part carousel swipe with rock textured background. I collaged as much imagery for a variety of the new product to be shown with their message.

Then for the story version of this post, separated all images into their own slide while framing them in the rock texture.

Creative 2 - A Feed Carousel

Creative 2 - B: Story Slides

The third creative ask relied on a single image to sell the message. We merged the ideas of the first 2 creatives with a group shot to show a variety of product framed in the rock texture from creative 2. The story version was cleaned up to attract the most attention to the product.

Creative 3 - A Feed Single Image

Creative 3 - B: Story Single Image

Throughout the year, gymnasts can compete in various gymnastics competitions to qualify for the national team. These are big events for my company that produces the majority of the garments that are worn during the competition. To capitalize on the great social media content generated at these events, I was asked to create a series of Instagram Story slides. These creatives highlight features of the custom hand-made garments. I also created a secondary slide to use to imbed the action image of the gymnast and their leotard with “clean” space available to type on native to the app.

Here are a few examples in action from what was sent to our social media coordinator at the event, a screenshot in Instagram, and then the action image added!

Original Graphic, As shown on Instagram, and with the secondary action image placed by the on-site social media coordinator.

Another example, these can still be found on our Instagram Page under the Events Story Highlights!

Of course our signed Athlete for Team GK had to be included as well! This leotard design is also one that's available from her Legacy by Simone Biles collection, an example of a history-making leotard.

In the fall of 2020, GK Elite signed gymnast Katelyn Ohashi to the team and released her own signature line of leotards! Leading up to this event, I was requested to create a series of teasers for Instagram. These should give a little taste of the new leotard design, generate excitement, and preview the branding set forth from the Creative Manager.

Following the brand guideline, I created various feed and story posts that were published in the days leading up to launch.

One of the main elements set forth for Katelyn’s collection was a polaroid motif. Most of the imagery was required to be shown through a polaroid, essentially. The scattered, collaged look worked great for a teaser graphic since the overlapping elements allowed me to play what was revealed. Our signature athlete could be easily featured and detailed shots of the leotard teased.

The next post featured a carousel swipe, and was for a fun fact, the first carousel post I ever made! I received a lot of positive feedback from this post which led to almost every launch needing a carousel post, since our marketing manager saw the benefit and coolness behind these seamless swipes.

And lastly, was our launch graphics that I wanted to feature the story versions for, since I believe I had the most fun in playing with the polaroid motif. With stories being clicked through, I thought it would be fun for our followers to click to develop the polaroids, revealing the imagery underneath.

This project holds a dear place in my heart since it was one of the first where I was asked to create multiple social assets for and could get a little more creative with how those messages are transmitted through social. That’s what so fun with these projects, we can try to push the boundaries and play with more opportunities those channels afford.