The primary marketing channel utilized in this campaign was our Instragram account, used for posting giveaways. Each day, our social media coordinator requested graphics from me with a specific brief.

The brief requested each post being a carousel swipe - the first slide was more hidden and the user had to interact to see the goodies for each day. Every elements of this design was used throughout various marketing efforts with the pastel wave colors and bubble underlined text, which you can see throughout the next creatives.

As an additional fun effect, the first slides stacked together in the account tile feed with fun squiggles! If a user is scrolling through old posts on our Instagram, it’s hard to ignore this section. They can find out more information and be excited for the next year’s event!

In addition to the giveaways, National Gymnastics Week also features daily deals and promotions! For our other social channels, Twitter and Facebook, I was asked to create graphics around the promotions. Here I pulled from the email design to make the appropriately size social graphics for each channel.

Facebook Sized graphic for Day 1 Promotion

Screenshot from our Twitter page with correct sizing used for Twitter.

In our email messaging it was important to include all marketing efforts included throughout the campaign. It was important to keep these module-oriented for easy building, but also to keep consistencies throughout the whole week.

The header stayed consistent throughout the whole week with the established waves and pastel colors.

Each day had its own sale! This day in particular was a spectacular price on this leotard. Depending on the sale, the styles could swap out, making it easy to build each day out ahead of time. It was a great system!

This section served to help drive people to our Instagram account and increase engagement – we hinted at some of the prizes and hoped they would click.

Throughout the week, this module updated to show how many more days were left in the event. This helped with helping users to know when our biggest sale would take place, AKA National Gymnastics Day. It also noted when the event was over, to help drive urgency – get these deals while they’re here!

Here is all of the pieces together, as the user would see it in their email browser. We made an extra section at the top of the email to really drive home the social aspect of the event.